Nike’s dreamlike new ad with Travis Scott surprisingly involves 5,000+ AI-generated images (but nobody’s gonna know)
In a recent collaboration with artist Travis Scott, Nike utilized AI to enhance the creative process of their commercial. Creative Director Jak Bannon generated over 5,000 images using the AI tool MidJourney during preproduction. These AI-generated visuals were seamlessly integrated with traditional visual effects, culminating in a bold and futuristic advertisement that showcases the synergy between human creativity and AI technology.
The creative director Jak Bannon has announced on X that they generated over 5,000 images on Midjourney to aid the pre-production stage. You can see how the generated images match up with the final spot below.Creative directed the newest Travis Scott X Nike commercial, directed by @GibsonHazardDuring preproduction, I generated over 5000+ images on midjourney to craft the visual identity with Gibson.
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