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Nike’s dreamlike new ad with Travis Scott surprisingly involves 5,000+ AI-generated images (but nobody’s gonna know) 4 January 2024

Nike’s dreamlike new ad with Travis Scott surprisingly involves 5,000+ AI-generated images (but nobody’s gonna know)

In a recent collaboration with artist Travis Scott, Nike utilized AI to enhance the creative process of their commercial. Creative Director Jak Bannon generated over 5,000 images using the AI tool MidJourney during preproduction. These AI-generated visuals were seamlessly integrated with traditional visual effects, culminating in a bold and futuristic advertisement that showcases the synergy between human creativity and AI technology.

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